about.
Centric Squared is a modern, digital-first brand that is focused on email marketing. I helped shape its visual direction and online presence. I focused on creating a clean, minimal aesthetic that feels both sharp and approachable. Using Figma and WordPress, I assisted in building an interactive site that reflects the brand’s focus on clarity and innovation, with subtle motion and thoughtful layout choices that keep things simple yet engaging.
challenge.
One of the main challenges was striking the right balance between minimalism and personality. Centric Squared had a clear vision, but turning that into a digital experience that felt both polished and approachable required thoughtful design decisions. I focused on keeping the layout clean and structured while using motion, spacing, and visual rhythm to add warmth and energy.
results.
The new look and feel of Centric Squared shared a polished and professional online presence that clearly reflected their values and expertise. With a strong digital foundation in place, the agency was able to attract and onboard new clients who discovered them through the website. The clean design, smooth user experience, and clear positioning helped build trust and make a strong first impression across different industries.
